"For the majority of us, this advice is totally unnecessary," the site states. "Most people are able to recognise for themselves that trains are big, fast and not to be messed with. But sadly a few people just don't get it. And that's why we're running this campaign. To stop them from that brain fade, from doing something dumb and being hit by a train."
Hopefully the catchy tune (that's also available on iTunes) gets the intended point across because it's so darn cute it's almost hard to take seriously. I just want these adorable little morons to be my friends.