Wednesday, September 22, 2010

Greeting Card Design Class

Yesterday was my first day of card design class at the School of Visual Arts and I've already squealed on and on about it to anyone who'll listen to me. Now it's your turn.

I'd been feeling nervous about the whole thing for days: Would my drawings be up to par? Would everyone else be graphic design geniuses? What if I discover that after spending so much money on this three-month course, I just don't have the skills or motivation to follow through with this? Basically I was trying to snuff out my potential awesomeness and excitement for the class, but off I went with my tummy in knots and a small batch of samples in my purse.

Well I absolutely love this class. It couldn't be more perfect for me. Seven of us sat around a low table listening to our instructor explain all the topics we will and could cover during our time together. Even though the name of the course is Greeting Card Design, we'll also learn about:

stationery design * party supplies * gift wrap/bags * stickers * housewares * apparel * collections * branching into books * press releases * creating a catalog * trade shows * street fairs * freelancing * licensing * copyrighting * market trends * pricing * production * and then some.

It might sound overwhelming, but for three hours I couldn't stop smiling and thinking about all the possibilities this road could lead to. I ate every idea up. Our instructor, Joyce Wan, actually took this very course six years ago and today sells her products all across the country and other parts of the world. She was so sweet and completely willing to help us by covering any topics we're interested in. Plus, Wanart, her stationery and gifts business, is so stinkin' cute, I can hardly stand it. And I admire her ambition: she went way past cards and now offers invitations, magnets, baby apparel, tote bags, prints and even released her first children's book based off one of her popular card lines!

It took a bit for everyone to finally feel brave enough to show and tell, but eventually we did and I was comforted by the fact that we each had such different styles and possible markets, you couldn't really compare one to the other. Still, it was inspiring to see how others approached their designs and what direction we each wanted to take (if we knew at all at this point). We're a pretty laid-back class so it was easy for me to speak up, ask plenty of questions and feel like I totally belonged in this class. But I'll admit, it was a big relief when I mustered up the guts to lay my note cards out on the table and then received some really good feedback. "Phew!" I thought. "I don't suck." Not only do I feel more confident about the style I'm developing, but also have a better idea about where I can go with it.

So pat on the back for me for jumping my first hurdle and actually taking a step towards a life-long dream. Now to get started on homework #1!


  1. This is awesome Dorkys!! I like the sample card alot and your blog was great! I'm so proud of you!!! Let me know when your line is coming out! Go DR!!! *Roomie DSP

  2. Thanks so much, girlie! That means a lot :)

    My sample note cards were actually a different set that I'd been working on for a few weeks, but the style is the same as the one shown. Glad you liked it!

  3. That sounds like so much fun!!! Can't wait to see some more :)

  4. I'm so jealous! My classes are hard and have boring names like International Human Rights Law!And my homework is 150 pages of case law. I wish I were designing cards for school! It looks so fun!

  5. I'm so glad the first class went well and that you are enjoying it. Can't wait to hear more and see more of what you create!

  6. The balloon card is nice!!

    :) Looking back across your blog - I'm seeing some sort of "sexy cupcakes" meets international intrigue sort of style from ya...

    I'm excited and want to see more.

  7. Good for you! This is awesome, and I'm giddy right now about how you are following your dream! I can't wait to see more of your projects and ideas from class; I'm loving the card you posted.

  8. I'm so excited for you! This is so you! Your first card looks great and I can't wait to see what you come up with next!

  9. You guys are too sweet! I mean you do know that you're perfectly free to tell me if you don't like something, right?

    And yeah I'll let you guys in on how the class goes and all that fun stuff (to me anyway)!

  10. I love that Iggy called it "sexy cupcakes". LOL I love quotes and I love being able to give gifts that have quotes tossed along with my words. :) Can't wait to say I "semi-know" a famous mag writer/designer. Yea!


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