Monday, September 19, 2016

A Chat With: Janet Brent

Sometimes a good way to get a little motivation to keep pursuing your goals is to talk to others who are paving a similar path for themselves. Over the next several weeks, I'll be chatting and posting about others who've marched off the norm in their careers or personal lives, have ditched their 9-to-5 jobs to pursue their true passion, embraced the freelance life, have made travel a priority, created their own business from the ground up, or are just kicking ass according to their own rules.

Name: Janet Brent
Location: Portland, OR

Describe your current work + life situation.

I can work from anywhere with an internet connection. But that usually just means I work at home. My business helps small businesses in personal development, spiritual growth, and health and wellness to grow their community and profits through brand storytelling, ebooks, and digital courses. My background is graphic/web design so I help with all the design and tech to make it happen. I have a roommate at an apartment and still hesitant to put down roots after being a digital nomad and living abroad for four years.

What route did you have to take to get here?

As I mentioned, I lived abroad for nearly four years. I also traveled around the world for a year while running my business. I took a super unconventional path that I wouldn't necessarily recommend. With no savings or cushion, I took a one-way ticket to live in Southeast Asia. I took a full year career sabbatical living without much money, which included being in a Buddhist monastery retreat and walking 400 miles in Palawan island with a local Filipino. I also lived in a poor slum community because I was so broke. I learned business and web design skills from scratch while starting freelancing on the side. It was kind of like being in the kiddie pool. A training phase. I've improved SO much, both in my skill levels with design and tech and how to build a business.

What are some of your biggest accomplishments so far?

My accomplishment is just not giving up. So many times I keep thinking I should just throw in the towel, but I feel compelled to keep going. It's been a long, slow road. It felt very much like a hobby business for the first few years, not getting much traction. Now I'm serious and motivated to grow beyond myself. The moment you decide to do something, it is done. Linear time just has to catch up. To make a full-time living doing what you love takes some level of success, but now I'm ready for my next phase of success: scaling my growth!

What are some of the greatest things about living the life you do?

I love the freedom my schedule allows. I could take a random road trip to Seattle to meet a client and eat my way around Pike Place Market, run a 10k in Portland, and focus on "client onboarding", which really just means relationship building, and then hand off tasks to delegate with another designer (I'm absolutely about to do all of those things). I love making business decisions and literally feel like the sky is the limit with how I want my business to look like in terms of creative offerings.

What are some of the obstacles you’ve had to face on your journey?

So many obstacles! As I mentioned, living in a slum. That meant battling my poverty mindset and stories around lack which has taken me a long time to overcome because I'm stubborn. It's still a process and a work in progress. So I've had to face battling a high amount of debt, living with my mom which made me feel like a loser (I'm moved out now), and other things. I'm still working on it.

Your perfect day…what would that look like?

Still somewhere exotic, and traveling. Or at least somewhere near the ocean! After living in Oregon most my life aside from the time in Southeast Asia, I've got my sights on California. Having some sort of movement practice like yoga in the morning, and exercising at least 30 minutes a day. Drinking a green smoothie for breakfast. Working on my mindset through meditation or mantras and affirmations, and gratitude practice. Basically being more intentional on my self-care to make sure I'm operating at an optimal level. Then meeting a new client on Skype, and doing three to four hours of client work a day, then one to two hours of marketing and working on my business. And, of course, being with my special someone and cooking something good for dinner together, which usually just means he takes over while I wash the dishes - I'm fine with it.

What’s your current mantra?

Dance to your own beat.

What advice would you give your younger self?

Dear Janet, Seriously, you're amazing. Just do you. The rest of it will work itself out.

And what advice would you give those who are scared of making that leap?

Baby steps will get you there. So think small. It sounds counterintuitive because you want to think big. But in order to get there, you have to take small incremental steps. Think small. Give yourself some cushion. It doesn't have to be money, necessarily, but even a community of people that has your back. So start networking. That's the smartest way to get a job or make a job these days. Also, I said I had no cushion when I traveled to Asia and that's partly true, because I had zero savings and less than $8,000, but I had my family, and then a Buddhist monastery - and that's a huge cushion! If you want to see how to live abundantly, live in a Buddhist temple.

What inspired you to light that fire under your ass?

It was a "nightmare client" that really humbled me to the leaky faucet in my business and motivated me to be better. It was the last straw that made me realize if I was going to take my business and myself seriously, I had to take an honest look at what wasn't working. And it wasn't just "bad clients". There's a lot of personal responsibility that could be improved upon to eliminate bad clients. That meant being a better communicator and better boss, even if that just means bossing myself. I've now hired a team member to fix the so-called leaky faucet in my systems and feel so much better about my process! Learn from bad experiences and it can only make your business better. The bad client was a blessing in disguise because it meant that I decided once and for all to quit my hobby business and start taking myself seriously. I'm always so much more motivated by what I don’t want (nightmare clients!) that it made me want to try harder, rather than give up and get a job.

What’s on the horizon for you?

I now have a full client docket so that means I need to raise my prices and start building my team of designers. I say that so nonchalantly, but it's scary raising your prices at first! But it makes my business better to do so, and it helps clients invest better, too. From there, I'd love to create some sort of digital course of my own, get on the webinar game, and just step up and play bigger, one small step at a time. Eventually, I'll be holding women's retreats around the world, and partnering with other amazing entrepreneurs to hold cruise ship retreats and a self-publishing company.

I also get a percentage of sales with a corset company so I'd like corsets and boudoir photography in the retreat experience. Something about self-love, creative flow, and transformation. I want to inspire women to craft their stories and go on their own adventures, their heroine's journey or Queen's Quest. I also have some erotica stories bursting to come out and am partnering with a friend around that. I'm mostly dreaming because I have a hard time planning things in terms of calculated decisions, but have a brain dump full of ideas that I'm sure will happen eventually. I'm much less linear left brain and more creative right brain. What if dreaming was synonymous with planning? Because I honestly think that's the only way I can get things done. I don't understand people who have their businesses planned out a year in advance or more. It amazes me. I wish I could do it, but I just have to do it my way, since I'm the boss, for better or worse!

Follow Janet on her website, Twitter, and Instagram.

Images: Janet Brent

1 comment :

  1. Great idea for a blog series, Dorkys.

    Also, good for you, Janet!


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